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  • Beta Architecture
    studio specialized in
    unbuilt architecture

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Failed-Icon Icon. Incremental Reuse of the «Sports City» Incomplete Project by Santiago Calatrava in Rome as City of Innovation&Experimentation in Continuous (Re)Construction.

A new architectural wave has emerged in the last decades – the iconic building.

«A true icon should not be about idiosyncrasy, hero worshiping or pampering of egos of creator but rather one that spontaneously engages and induces bond. Icon’s place need not be in the books of history but rather should be in hearts of its people»

The Ruin as a Failed-Icon Icon will host a new City where Art&Design will meet Science, Technology, Economy, Ecology and Business in order to innovate, experiment, practice and enlarge the fields through collaboration. The Unfinished project is meant to be an Icon of Innovation of Rome, thanks to it’s unique spatial conditions and innovative program.