Identity+Intensity is a strategic vision for the center of Móstoles, the biggest city in the region after Madrid. The aim of the proposal is to apply a roadmap for future transformations which could offer an alternative urban development to the traditional one. This roadmap searchs for a city center which integrates living, working, shopping and leisure, identifying and respecting the local values but intensifying new urban spaces in order to add more layers to the historical construction of this city center.

The global strategy supports a gradual transformation of the city center on the long term based on two main quidelines: intensification of the urban spaces and its activities, simultaneously reinforcement of the local identity.

Indentity. Further from the original memories of a rural Móstoles of half a century ago, the center of the city needs to become a real reclame for citizenship: a center where to go for shopping and leisure but also a space where to live, work and share. Móstoles is characterized by an active and attractive public space: people like to live outdoors in parks and squares. Nevertheless the architecture on its streets is not open to what happens outside. The center must be understood too as an economical area where different activities happen. The plinth of the buildings –ground floors and linking element between private and public- becomes interesting when receives activity fulfilled with life and dynamism.

The proposal wants to preserve and restore the existing plinth to build a continuous element all over the center, attractive not only for commerce but also for local and economic activities. Preserve some of the existing houses is a link to the memory of the town left behind, its scale and urban traditions, bringing back the popular knowledge of Móstoles.

Intensity :
To endorse that identity a certain critical mass needs to be achieved at the center to become attractive for new activities to happen. Some of the blocks of the area remain underused lacking intensity enough to generate a trully urban life. A city center could be an intensive space where to live in a qualitative environment and in a social attractive surrounding. Current buildings and housing typologies are not interesting anymore to attract new citizens and are not offering any alternative of life. New housing and different open spaces around will pop out inside the city blocks as a urban complement to the plinth. Those will not only contribute to diversify the real state offer, also to improve the sustainability of the urban fabric providing new energy systems and space to mutualize services of their neighbors.

…a look into the future

Zócalo© has consolidate as an identifying element of the center. Citizens recognize a uniform space where they daily go to work, shopping or to meet friends. (…) Some other shops transformed into new activities in close touch with the ones hosted by Zócalo©. The group of housewives who is knitting clothes at Calle Cristo has attracted some young designers of the capital which found on them a qualitative and economic alternative to the industrial manufacture. One of them even has found in one of the new spaces offered by Zócalo© the perfect spot to build up a small working space and a showroom. (…)

The information points of each Manzana© are consolidating little by little. There is already a group of neighbors in the III establishing a new collective system of transportation. At the beginning they were only sharing transportation costs and nowadays they are planning to buy together an electric car by the end of summer. A neighbor’s community at 2 de Mayo went further and is buying an empty apartment in the building to offer it to health-care workers willing to live in the center and taking care of the elderly people of that flat. With the money saved in health care they might be able to join the new central heating system that their Manzana© is planning to build at Zócalo© (…) There are still many cars on the streets –it is still very needed to commute daily to other cities in the south belt of Madrid- however it is true that some parking places are not needed anymore since some lucky neighbors are already living and working in a 10 minutes walking distance. Streets look clearer and seem more attractive to the citizens and investors. Moreover the number of cyclist is increasing since streets are safer. The new bike parking spots at Zócalo© are close and safe, parking became very easy on street level. (…) Although the parks are still the meeting point of Móstoles, people want to discover the new spaces of Manzana©

As pioneers future owners at calle Sevilla cofounded the first cooperative, planning to furnish their new houses by the end of the next year. Architects are giving them advice at the information point of Manzana© and a developer from the north of Madrid collaborates with them, testing a new construction system he would like to introduce in the region. (…) The more flexible urban regulation brought a positive impact to the center. Supported by micro finances and alternative economic models owners could adapt their houses to their current needs. (…) After a long process the IV Biennale de la Rehabilitación© seems to be very successful: technicians from Poland confirmed their participation, attracted by the experimental light facade tested in a building at Ricardo Medem. (…) Sometimes in the way to the subway is easy to find a tourist looking for the Local Space: I=Móstoles©. (…)

… It is being a long way since the Local Plan of Urbanism was modify accepting an alternative model of urban development for the center. There were very modest promises and small expectations. But thanks to that almost all of them could take place and everyone is enjoying them now. Changes are not radical indeed but all of them contribute to build a better center for Mostoles. A lot of things have not change: Xanadú recently extended and a new urban extension is about to be approved in the limits with Navalcarnero, but nowadays there are alternatives to enjoy Móstoles as a city and they are all found at its center …


architect: Estudio Lunar  |  team: J. Marcos Rodriguez, Carmen Largacha  |  collaborator: Ana Paula Rodriguez  |  status: Competition (2015)  |  competition: Reinventar Mostoles Centro  |  visualizer: Studio  |  scale: extralarge  |  types: intervention, masterplan, public space  |  views: 1.300

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