Barilla for everyone, for the good looking and the bad, for the healthy and the sick, the tall and the short, the long-haired and the bald, the rich and poor, the old and the young, men and women, manly women and womanly men, the strong-willed and the uncertain, the near and the far, the lucky and the unlucky, adults and most of all for the kids. For the yellow, red, black, white, brown, pink, purple, green and lilac ones. A project meant to be a fairy tale, a party, for everybody. A unique experience, as whole as possible. An opportunity to ponder on Nature, the Human Being, Work, Art, Wellness, Technology.