Barilla Pavilion is a proposal by Atelier QUAGLIOTTO for Barilla in 2018. It is located in Pedrignano Italy in an industrial setting. Its scale is large with a surface of 16.000 sqm. Key material is brick. Review the 2 proposals for the same competition.

The narrative experience that we propose to the visitor is a narration for parts. It’s made up of spaces that project the visitor’s sight towards the surrounding landscape through a regular rhythm punctuated by solid (columns) and empty (windows). The landscape is designed in continuity with the interior, and it is defined by a series of green areas that give a sensorial experience to visitors.

The volumes that characterize the pavilion articulate a landscape of pitched roofs where the brick marks the rhythm of the façades, in this way the Barilla Pavilion celebrates a refined connection with the language belonging to the traditional architecture of Emilia Romagna. The profile represents a clear reference point both when we looking at it from the interstitial spaces of the Barilla company and from the motorway.

The Barilla Pavilion will allow to understand the past value for the coming generations, building a dignified, measured and controlled scenario for today. The Barilla Pavilion is the place that will make us feel part of a past, present and future community.

2338-GLI-IT-2018 — Posted in 2018 — Explore more projects on cultural and pavilion — Climate: humid subtropical and temperate — Coordinates: 44.8243698,10.378695 — Team: Samuel Quagliotto, Martina Tocco — Views: 5.352