Client: Diputación Provincial de Badajoz
Status: Competition (2019)
Location: Villanueva de la Serena, Spain
Climate: Continental, Temperate
Budget: 1.9000.000 €
Scale: 2.160 ㎡ Medium
Ratio: 8.796,30 €/㎡
Types: Commercial, Market, Refurbishment
In a context of constant change, the evolution in consumer habits has meant that the most historical character of the market must adapt to new demands. The current lifestyles promote the development of a more open and heterogeneous model where the visitor not only acquires products, but also turns his visit into an accumulation of gastronomic experiences. Commerce is mixed with leisure and traditional stalls take on a more experimental nature.
Thus, the challenge of offering a new market concept is to achieve a makeover that promotes permeability and transparency. With the aim of establishing a clear building-site dialogue, the first strategy focuses on the recovery of the courtyard and, consequently, the creation of a new square. This is enhanced by the creation of two new accesses that direct the passer-by inland and turn the courtyard into a clear intersection of streets. Thus, this place recovers the essence of what the market was: the Macellum. A market in Ancient Rome whose square plan configuration was flanked by tabernaes (shops) of the same size. Inside, the covered central courtyard was understood as a meeting place where merchants offered their products.
The large openings, the expressive materials and, ultimately, the uniqueness of the composition, seek a contemporary aesthetic that tries to adapt to the urban pattern without going unnoticed. In this line, the new roof takes on a light character, and is designed parametrically to protect the central space from sunny hours. Transparency is achieved through rectangular EFTE cushions that generate a warped geometry and offer a unique and, above all, unique design.